how a birthday giveaway grew Styl Design’s online community

Birthdays are a great excuse to celebrate with your customers. When Styl Design turned five, we wanted to mark the milestone in a way that thanked their community and brought new people into it at the same time.

the idea

We ran a birthday giveaway where one lucky winner received a free sink and mixer from Styl Design’s range.

It was a simple idea with a prize people genuinely wanted. A beautiful new sink and mixer is the kind of upgrade plenty of homeowners dream about, which made it easy for people to get excited and share it.

the results

The response was amazing. The giveaway attracted 346 entries and gave Styl Design’s online community a huge boost:

• 8.7% increase in Facebook followers
• 10.3% increase in Instagram followers
• A big lift in organic engagement across both platforms

That growth didn’t come from paid ads. It came from people engaging with the brand and sharing it with friends.

why it worked

A well-run giveaway does more than hand out a prize. It gives people a reason to discover your brand, follow along and talk about you. A few things made this one a success:

• A prize that matched the brand. Giving away Styl Design’s own product meant the people who entered were genuinely interested in what they sell, not just in winning something.
• A meaningful moment. Tying the giveaway to their 5th birthday gave it a story and a reason to celebrate together.
• Built for sharing. The campaign was designed to spread through people’s own networks, which is how it reached so many new followers.

thinking about a giveaway?

Giveaways can be a powerful way to grow your audience, but they work best when they’re planned around your brand and your goals, not just the prize.

If you’d like to grow your community with a campaign that fits your business, book a discovery call and let’s talk about what could work for you.